![]() ![]() ![]() Steve Jobs was a massive music fan and it was his passion that helped ensure the iPod continued to receive the support it needed, even when it was not yet showing signs of fulfilling its huge potential. It is no coincidence that it was music that propelled the iPod to tech immortality. The iPod shuffled along at a steady pace until the launch of the iTunes Music Store, at which point it suddenly had a purposes it previously lacked, and sales lifted off. Then little me in the corner, asked about the iPod, and the entire room turned to me with bemused faces, just like the pub scene in American Werewolf in London.Įvery successive briefing session I went to, the iPod became an ever bigger deal and the other analysts in the room started asking questions about it too. I felt like a fish out of water, with the room full of dry tech analysts asking Apple about its education strategy, its server products, its enterprise computing strategy. But the iPod did even more than that, it was the trailblazer that created the environment in which today’s digital entertainment world could exist.īack in my early days as an analyst I went to my first ever Apple analyst briefing, for the launch of the second generation. And there is no doubt that the iPod earned that special place, because it was the change catalyst that transformed Apple into the mega corporation that it is today. It should probably have ceased production long ago, but the iPod holds a special place in Apple’s heart and sentimentalism likely played a role in allowing it to reach its 21 st birthday before it was finally put out to pasture. In this age dominated by streaming (and a vinyl resurgence) the iPod did not really have a place anymore, other than with its ever diminishing base of super fans. At 21 years of age, it outlived many of the dramatic changes it witnessed and triggered. Apple just announced that it is finally ending production of the iPod. ![]()
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